Strategic Focus

My business partner and I just wrapped up a four-month strategic planning process for a community in Oklahoma. We use a slightly different approach to the traditional planning process where, instead of focusing on strengths, weaknesses, opportunities and threats, we talk about strategic focus areas and the principles that guide them. Every community or organization has them. Sometimes they are found in mission or value statements but often they are representative of the things important to the organization. For example, every city, no matter its size, will focus on fiscal sustainability and transparency. In the past, strategic planning often focused on dreaming big – “what would we do if nothing stood in our way” thinking. In today’s reality, there are plenty of things to get in the way, so we ask our clients what is it that they are focused on and what principles are they based in. People, for the most part, can be the same – what are you focused on and what principles are those focused areas based in. Ask yourself, what am I focused on? How do you spend your time and what do you get from it? I’m not suggesting that if you spend your time watching TV for a couple hours at night and you’re not getting anything out of it that you should stop; I am suggesting that if ALL you do is watch TV when you aren’t at work, perhaps you can focus some time elsewhere. Once you determine what you are focused on, you can start to focus on why you do it and how you will do it. Bringing these things into perspective can help guide the choices that you make.

“Fixing our eyes on Jesus, the pioneer and perfector of faith. For the joy set before Him, He endured on the cross, scorning its shame, and sat down at the right hand of the throne of God.” Hebrews 12:2

Talk about focus, Jesus had to keep His eye on where He was heading. Satan tried to blur Jesus’ focus when he tempted Him for 40 days. When God’s plan for His death was revealed to Him, Jesus remained focused on His goal of saving the lost. Even as He carried His own cross, Jesus remained focused on the goal of joining His Father in Heaven and defeating the devil once and for all. There were plenty of things to distract Him – fame, power, faithful disciples and the broken moral structure of the society that He lived in; yet Jesus remained focused. His strategic focus area was saving the world and He based that focus area on the guiding principles established by God – the Ten Commandments. Because of His focus, we too can focus on being good and faithful servants. Jesus took with Him, in His death, our sin and the guilt of breaking these principles. This freedom from sin allows us to focus on the teachings of Jesus and the Word of God. We can find our daily principles spelled out in the bible and maintain our focus on God. Spend some time reinforcing those principles and make time with God a strategic focus area.

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